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Don’t be Weird!

07.16.2013 by Elizabeth // Leave a Comment

stack of credit cards (isolated on white)I was at a networking event this morning and afterwards was talking with a good friend of mine, who worked for the host of the event. A woman came over and took our picture, but she wasn’t related to the organization. She  never introduced herself, or asked our names. As we were starting to leave, she came over and said she’d love to connect and do I have a card.

What I SHOULD Have done was say NO, I forgot them.

What I DID do though was say yes and give her one. At this point, she has STILL not asked my name or what I do. I finally asked what she did, and she said full service marketing, so I replied with, “so do I.” “oh that’s great, I’m talking with some other folks about doing a tradeshow if you’d be interested.” “oh good luck with that, sounds interesting.” (friend chimes in) “yeah, done those, good luck!”

We awkwardly walk away, and she’s STILL never asked our names.

And guess what I had in my inbox at the end of the day? a LinkedIn invite. Someone needs a lesson on polite etiquette and networking techniques!

Don’t be weird. People like to talk about themselves. What’s your name? What do you do? Who’s a good client for you? Where do you live? How was your holiday weekend? How long have you been/owned the company?

There are a lot of questions you can ask besides “can I have your business card.”

Just a reminder.

Categories // Lessons Learned, Networking

Don’t Negotiate

07.11.2013 by Elizabeth // Leave a Comment

images-1I’m not a big fan of negotiating. I know that sounds weird if you know me, and as someone in sales. And, I LOVE a good deal. But in business, I’m not a fan of negotiating or discounting rates. Your rate is what you have decided you’re worth. And, your clients are paying you for that, so it’s proven that your rate is valid. But negotiating your rate makes it look like you don’t think you are worth what you say you are.

I recently raised my rates, and instead of negotiating or putting clients on a sliding scale, as their contract came up, I simply said:

“I’ve recently reviewed my rates and found you’re getting a great deal! I have looked at what others in my industry are charging and have increased my rate to $XXX, when we setup your next Statement of Work, it will be at this rate.”

No room to negotiate. Have a lost clients? One. And the next day I talked to a new client who didn’t flinch at the rate. I also had a client email me and say he’s not leaving unless I fire him. I want clients who want to work with me, and have the budget to do so. I don’t want clients who will stress out every time my invoice shows up in their inbox. I’ll gladly negotiate the work we do and the hours of work that happen, but you have to pay me what I’m worth.

Categories // Branding, Lessons Learned, Management, Sales

Be Nice A**hole

07.09.2013 by Elizabeth // Leave a Comment

imagesWhy is it so much easier to be a jerk and complain than it is to say NICE things about a company or person? I was just talking to a new client and we were discussing Yelp reviews. It’s entirely too easy for us to complain about the one time we have horrible service, but do we ever think about the store/restaurant/office we visit weekly or monthly that is consistently amazing? No we don’t.

How about this rule: for every nasty review/comment/tweet/blog you leave, you need to go leave one NICE review to another company.

Categories // Branding, Lessons Learned

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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