Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

Did Your Super Bowl Ad Fail?

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This years Super Bowl ads gave us a lot to talk, laugh and be disgusted about. From Clydesdale’s to Farmers to Amy Poehler, I was a happy camper on Sunday. But the ad that made me go to their web site and BUY the product was the Duluth Trading Company.

Yes, Buck Naked Underwear was my favorite ad of the day. The one that made me laugh, and go to their web site to find out just how much these no pinch, no stink, no sweat underwear would cost. So with my iPad in hand, I went to their web site. And waited, and waited. The thing is, if you’re going to spend $3.7 million dollars on a TV ad, you may want to make sure your website has the bandwidth to support the increased traffic.

During the power outage, I searched for their Twitter account. Which doesn’t exist. HOWEVER, a couple of their executives have  twitter accounts so I was able to back track into the web site, and placed my order. I know I’m among the few that would go to such length, so the real question is: how much money did they LOSE by not thinking through all the logistics? And when the web site asked if I had a discount code to use, I realized their ad SHOULD have included that. (use code SUPERBOWL for free shipping, valid until the end of the game).

The next time you place an ad or speak at an event or have an opportunity to drive people to make a purchase on your web site, make sure you’ve thought through all the logistics. No one wants to wait.

Network with Yellow Dog in February!

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Hank & VinnieThis month has a lot of great events going on. As I tell my clients (and nag you in my newsletter) you need to get out and network! Here’s a few ideas to get you going this month…

Wednesday, February 6th

Hire Smart: How to Build a Great Team and Avoid Hiring Mistakes

Turnstone is hosting a panel discussion on how to hire smart and how to build a great team. Panelist will be Phil Gordon, Kate Matsudaira and Scott Ruthfield, moderated by Rebecca Lovell.

Great networking, great people, and thanks to the fine folks at Turnstone, it’s FREE! Just make sure to RSVP!

Thursday, February 7th

The Harassment Free Workplace-Real Life Strategies for your Company 

If you know me, this one confuses you. And if you’ve worked with me, the phrase “HR nightmare” may come to mind. While I won’t be attending this workshop, some really great people are putting this on and I think it’s a great way to get that anti-harassment training your team has needed!

Friday, February 8th

NWEN Breakfast Buzz

You know how much I love NWEN breakfasts. And as usual this month will not disappoint (although I’m still dreaming of those scones from the Zaarly breakfast). Great networking, great people, great inspiration. If you are a startup, NWEN is the place to be!

Thursday, February 21st

eWomen Network Luncheon

As most of you know I’ve been a big fan of eWomenNetwork for a LONG time and the speakers scheduled in 2013 do not look to disappoint! If you can’t join the luncheon but want to check out eWomen let me know, they have smaller events throughout the month.

Friday, March 1

Femmenation- A Total Networking Event

I know I just blogged about this, but if you are a woman owned business in the Puget Sound, you really need to make this happen. I however, will be returning from a 48-hour birthday trip (for the BFF) to Vegas. Wish me luck.

If these events don’t suit your fancy, that’s fine. I also recommend checking out NWEN’s event calendar and the Puget Sound Business Journal’s events. Neither of them pay me to say it, I really think they do good stuff. And if you and your dog are out enjoying the sunshine (or rain, we don’t melt) let Hank & I know, we may just come join you!

3/1: Femmenation™ – A Total Networking Event

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image001Today’s Guest Blog Post is from Debbie Whitlock! 

I know how involved many of you are in the movement to enrich empower and educate women and girls and I am excited to announce this one of a kind women’s conference I am involved in, here in Seattle called Femmenation™ – A Total Networking Event.  Now in it’s 5th year – this event is growing under new exciting leadership and I believe now is the perfect time to clear your calendar and register to be there.

Femmenation™ will be held March 1, 2013 from 8:00 am – 6pm and will bring together over 200 women; entrepreneurs, corporate professionals, and women making a difference – (you and I both know they are more than “stay home moms!)  These women are key influencers in the Pacific Northwest and beyond, and are coming together to gain a deep discovery into the “big picture” of their lives, and create connections for personal and professional growth.

Right now – early bird registration is on – and I want to make sure you get the best price before it’s goes up on February 8th.

Here’s what’s included for your $99 registration:

  • Admission to Femmenation™ – A Total Networking Event
  • Light Snacks throughout the day
  • Boxed lunch
  • 4 World Class Speakers covering topics of:
    • Innovation
    • Leadership
    • Ego
    • Personal and professional productivity
    • How sugar and stress are driving your life
    • How to stop the wired and tired cycle.
    • Unlimited opportunities to network and create relationships to grow personally and professionally
    • Ticket to the Northwest Women’s Show – occurring concurrently that weekend

I know the information you will receive and the connections you make at Femmenation™ will be rich and life changing.

Here’s the link to the website for more information on the event – and the registration button is easy to find right on the home page.

Let me know when you’ve registered and I’ll see you March 1st!

 

Debbie Whitlock is a thought leader and inspiring educator for women based in Seattle, WA. For more information on Debbie check out her site www.debbiewhitlock.com