Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

Comicon and the Art of Social Media

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IMG_3178This weekend my dad and I attended Emerald City ComiCon. It. Was. AWESOME. We had a great time, discovered new comics and artists and pop culture geekery that will keep us both busy for the next few months.

As I was walking through the convention one question I noticed myself asking often was “are you on Twitter?” If I bought every comic or cool art piece I saw this weekend, I’d have spent a fortune! But some people had really cool stuff and when I”m ready for a new piece or art, or need to buy my niece the Baby Sitters Club Graphic Novel or am ready to have my own R2D2, I know who to contact and Twitter will remind me that I liked them.

I was really surprised how many artists didn’t have a business card or postcard with a cool doodle or main character on it, and all their social media buttons on there for me. I asked a few about Twitter or even being able to buy their stuff online and it was “well, uh, I forgot, here you can write it down.” No, I’m good. Make it easy for me.

And if you have a QR code setup, make sure it goes to something, not just your home page. Give me an opportunity to engage with you. I’ll sign up for your newsletter to get $5 off today, sure! I’ll follow you on Twitter because your comic is clever. I won’t like your Facebook page because, well, we all know why, BUT my dad might! Make it easy for your potential customers to engage with you. They may not make a purchase today, but if you make it easy for them to remember you, they’ll buy when they’re ready.

And no, we didn’t Cosplay as Darth Vader & Princess Leia.

Authentic Selling Workshop in April!

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For those of you who are interested to hear more about how I work and glean insights from me, but are afraid to ask, do I have the answer for you! Coming up on Wednesday, April 3rd, I’ll be speaking at the Puget Sound Business Journal on Authentic Selling: Growing Your Business When You Think You Hate Sales. 

It will be a fun and interactive workshop where you get to learn from me, for more time and less money than with a typical one on one appointment. Check out more information on the PSBJ website and I look forward to seeing you there!

I Just Referred You To…

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No need to wait, they'll come to you when ready
No need to wait, they’ll come to you when ready

Twice in the past month I have received an email that started with, I just referred you to…

Sometimes people in your network aren’t ready for an introduction, but they’re ready to know who can do what they need. And these people will reach out to you. When they’re ready. I am grateful for these emails from colleagues who trust me with their clients or someone in their network, but more grateful that they give me the heads up. “Hey this person may not be ready for your right now, but here’s who I referred you to, and just a heads up they’ll probably call or email you in the somewhat near future.”

If you give someone’s information to a client or someone in your network, send a quick note and give that referral a heads up. Depending on the person, it may make sense to let them know to wait to be contacted.

Of those two referrals, one is now a client, and the second referral happened at 10 last night, so no pressure. Referrals are great, and a heads up is even better!