Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

Connect with Yellow Dog Consulting in May!

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It’s the first of the month which means it’s time to check out your networking calendar and see where you need to be. If you haven’t been out networking lately I encourage you to pick ONE networking event in May that you can commit to. And if it’s one of these events, please let me know & I’ll keep my eye out for you!

Thursday, May 3rd

Geekwire Presents: Seattle 2.0 Startups Awards

I’m excited to catch up with the Geekwire team and the great community of innovators and supporters they always manage to bring together. The Startups Awards are also a great opportunity to catch up on the big startup news of the past year and get a glimpse of what’s ahead! Let me know if you’ll be attending!

Friday, May 11th  

NWEN Breakfast Buzz

NWEN is one of my favorite organizations; the breakfast buzz is a great opportunity to network with entrepreneurs and service providers around the Puget Sound. Plus, the breakfast rotates between Seattle & Bellevue – this month it’s in Seattle, unless the week gets too crazy, I’ll plan to be there! If you aren’t a member and want to check out NWEN let me know!

Wednesday, May 16th

Seattle Chamber Tradeshow

I have to say, I’m really excited to attend the tradeshow this year for the first time as an attendee NOT a vendor. I know some great folks who ARE vendors at the tradeshow, let me know if you need tips of the right folks to connect with. If you’re attending let me know so we can meet up!

Thursday, May 17th

eWomen Network

This is a fantastic networking event each month and THE place to learn how to most effectively network I believe. While 100 women might sound overwhelming, and it is, it’s one of the most welcoming and inviting networking groups I’ve ever seen.

Friday, May 25th, 11 AM

Dog Park Networking

This month let’s go back to Marymoor. Redmond is rarely the most convenient place to get to on a Friday, BUT after all the swimming and chasing after tennis balls, Hank needs a bath, and the best dog wash in the Puget Sound is at Marymoor –  so let’s go!

Balancing Expectations

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Last week I had one client apologize that they weren’t going to meet a deadline (that we created), and another client say that they were avoiding emailing me because they hadn’t replied to another email I sent.

So, that makes a girl feel good…Actually, it was a good reminder that I need to be clearer with my clients about expectations and timelines that we make up.

I find that setting goals and timelines is helpful to create some structure with sales and marketing efforts. The reason people usually hire me is that they’re tired of saying “we should do that, we should try that” they want to START doing and trying new marketing efforts. But these are timelines and goals that we have setup and decided on together, I’m just the reminder and maybe enforcer (see Nagging Wife)

You want any consultant you are working with to help push you forward but don’t hide from them, it won’t do anyone any good. If a client is taking a lot of your time right now that’s OK!  Be clear with the person you’re paying that you need to push a project out a week. Don’t avoid them.