Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

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Everyone Knows Your Password(s)

04.16.2015 by Elizabeth // Leave a Comment

My clients often share passwords with me. It’s handy so I have access to necessary accounts. And often I notice that it’s one of 3 or 4 passwords. And yes, I’m guilty of this too. A year ago a client and I were having the password conversation and he suggested Last Pass which I setup to generate passwords and to store them all for me. It’s pretty handy, except when I type to fast and lock myself out of the master account.

Last week John Oliver had a great interview with Edward Snowden on the NSA and security. The next day they posted an “extra” video on passwords and the importance of them. It’s a quick watch and VERY interesting. The gist? Change your password to a phrase and do it yesterday.

Categories // Lessons Learned, Management

Quick! Apologize!

04.14.2015 by Elizabeth // Leave a Comment

I'm sorry cardThis morning I had 2 emails in my inbox from the same person/company. First was from the company saying here’s a download I requested. I didn’t remember asking for the download, but hey, free stuff!

Then I had an email from the business owner apologizing for accidentally sending something I didn’t ask for. Won’t happen again, all that jazz.

Sure being a solo-prenuer means you can quickly fix issues without having to talk about it with a team or go through multiple management levels to fix the problem, and that’s great. But no matter the size of your company, if you screw up, the faster your apologize, the faster we believe it was an accident and that you’re actually sorry.

Categories // Lessons Learned, Management, Sales

Could Ken Cosgrove Be Your Next Client?

04.10.2015 by Elizabeth // Leave a Comment

Ken Cosgrove and his bad ass eye patchMad Men’s final season is back and it is FANTASTIC! Ken Cosgrove has always been an interesting storyline, he gets passed over by stupid whiney Pete for promotions, he goes to Detroit, goes drinking with the client and LITERALLY gets his eye shot out, and then? Then some a-hole at McCann Erickson who hated Ken decides to get him fired because he likes to hold a grudge.

So what does Ken do? Sure he could go write the next great American Novel, and as Pete pointed out, he’d look bad ass on a jacket cover (oh books…). But Ken doesn’t take the high road and live the life less travelled. NO, he goes to work at one of Sterling Cooper & Partners biggest clients and exact his own sweet revenge for the next 6 episodes…

The idea of living the life you’ve always wanted, when your spouse supports you is awesome. Do what you want, be happy. The idea of spending the rest of your days making other people miserable because they made you miserable? That sounds terrible. But it could happen.

Yes, this is the regularly scheduled Golden Rule reminder. Ken Cosgrove and his one good eye could some day be your client, or your boss, or your coworker. Don’t be an a-hole, or be prepared for the consequences.

Categories // Lessons Learned, Management, Sales

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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Yellow Dog Consulting is focused on helping the entrepreneur succeed when it comes to your sales and marketing goals.You are the expert on your business, let Yellow Dog Consulting be the experts with your sales and marketing.

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