I’m writing this blog post while getting paid to work for a client. Why? Because I charge for appointments that aren’t cancelled by 5 the day before.
So it seemed like a good time to remind you that sending reminder emails the day before to confirm appointments, or if you THINK you want to cancel that appointment, do it the day before, not the day of (unless you-or the dog- wake up sick, which does totally happen).
My afternoon got away from me yesterday so I didn’t send a reminder email till this morning, and evidently that was too late- someone’s day was already off and running.
Do you have a process in place with clients to charge for time that’s ignored? It was one of the smarter things I did in my business. And now my clients (almost always) show up, or cancel on time!
Network with Yellow Dog in July!
July just happens to be the greatest month of the year. Not only is summer in full swing, it’s my BIRTHDAY month! Here’s a few places you’ll find me (and Hank) throughout the month!
Friday, July 4th
Dude- it’s the 4th of July, take the day off, go play with your friends and family, drink beer and try not to blow off your hand. We’ll be in Bend with my family, and home to the greatest 4th of July festivities in the world.
Tuesday, July 8th
Bark at the Park
Because we couldn’t be more ridiculous dog owners, we’re taking Hank to his first Mariner’s game this summer! Dogs, beer, baseball, and Hank gets to run the bases after the game! You bet I’ll be Tweeting and Instagramming the heck out of this event!
Thursday, July 17th
eWomenNetwork Luncheon
You know my love of eWomenNetwork! This is a fantastic organization for women in business who are looking to grow their business, get education, and have a community of like minded people in their corner. This organization has been instrumental in Yellow Dog’s success!
Tuesday, July 22nd
My Birthday!
Mark your calendars and buy me a beer! I usually take off my birthday and spend time with Hank and friends. I haven’t finalized plans yet, but I think it will involve the zoo with two of my favorite kids and my best friend (their mom!). Try to beat this gift I got last year!
Tuesday, July 29th
Beer Geek Girls
If you are a lady who enjoys drinking beer and wishes you had more lady friends to do so with, come join us! Each month we meet at a brewery or great beer bar in the Seattle area and make new friends. In July you’ll find us on the patio at Naked City Brewery! Sorry guys, this one is just for the ladies…
Guest Post: Love Your Pitch!
Today’s Guest Blog post is from my pal Dr. Michelle Mazur of Relationally Speaking. She’s launching an awesome new program, Love Your Pitch, to help you create the elevator pitch of your dreams!
I’d heard Betsy’s elevator pitch at least 100 times. She’s one of my business besties.
I knew she was smart, had big ideas about her industry, and I knew her clients LOVED her.
The problem: I had NO idea exactly what she did or who she did it for.
If you threatened to cancel the next season of The Walking Dead and the only way you’d stop is if I told you what Betsy did for a living. I guess I’d never find out what was going on in Terminus.
The worst part is I wanted to refer her, to recommend her, meet people and think “Oh, I NEED to introduce you to Betsy.”
But I couldn’t because I didn’t know how she served people.
Frankly, she was missing out because on business, clients, and cash! If I – one of her business BFFs couldn’t talk about her biz – no one could!
Why was her pitch leaving me so utterly confused?
Jargon kills elevator pitches
I was helping one business owner who said she worked with “women on the verge.”
One the verge of what? Insanity? Success? Moving to Jamaica?
I had no idea what she meant – worse I couldn’t access my mental Rolodex and see if I knew anyone who would be a good fit.
So I told her “Imagine your favorite client and now describe her”
“Oh that’s easy. She’s about ready to leave her corporate gig and jump into entrepreneurship full-time”
And there it was…
Hot damn!
Now, I can access my mental Rolodex and see if I know anyone who fits.
If the person you’re talking to can’t visualize who it is you serve, you’re failing the mental Rolodex test. Lose the jargon and describe who you serve in simple, relatable terms.
If after hearing your elevator pitch, someone can’t tell you exactly what you do, who you serve and the results of your business, it’s time to ditch that elevator pitch.
Are you looking to craft an elevator pitch that feel 100% like you, doesn’t leave people confused, and creates conversation and connection? Check out Love Your Pitch because when you know how to talk about what you do you transform business buddies into business advocates.
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