Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

Take the Meeting

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IMG_6567I’m squatting at a friends office today because Comcast decided that home internet wasn’t on the agenda for this afternoon. I told him later this week I have a bunch of non-client meetings. It can be great, but you don’t know till you get there. I hate that, the unknown. Lately I’ve had a great streak of meetings and calls that turned into clients or great referral sources. But you just don’t know till you get there.

So, here’s what I do- I trust the people who send me introductions. If it sounds like it may not be a good fit I’ll try and make it a phone call instead of in person, but you never know how it’ll turn out.

I’ve also made sure to have enough time this week to get my work done. I can afford to be out of the house for an entire day not making money because The day before I’m home and getting all the work done I need to.

I still don’t have this down, and you know I’ve posted before on this topic, but if you trust the folks referring and making introductions, it’s probably worth taking the meeting.

Does the Pop-In Work?

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21_jpg_fsI went to the doctor last week for a checkup (I’m good!) and when I walked in the office another woman, I assumed a patient, was there. My doctor came out and talked to this woman for a moment, and let her know that No she did NOT have time to talk to her today, that she was out yesterday so just got the message this morning (it was 10 am) and that she could leave materials with the receptionist or send something for review. Then she turned to me and quickly took me back for my appointment.

Since my doctor knows what I do for a living, I got GREAT “frustrated eyes” from my doctor and a quick “seriously? what the heck lady?” comment from her.

So why do people pop into offices? I talked to a client today about this. It’s been working for him actually. But some industries, the pop in, isn’t a great option. And further more- have a plan. This woman didn’t have any materials to leave for my doctor, and seemed to be trying to force a networking meeting “my family created this program…” which obviously didn’t phase my doctor because she had a PATIENT waiting (patiently, and totally writing this post in my head).

Earlier this week I was at the vet for Hank (he’s good, it was just a booster shot), and a pharma rep popped in. She asked for the buyer, who was busy. So she left her card, and a stack of materials and mentioned there were some great deals going on right now. See, the gal had a plan.

If the pop in works for you, and your target market, great. But if it doesn’t either STOP because you’re burning bridges, or have a back up plan to leave materials. Or BETTER YET, schedule an appointment, it’s what the rest of us do.

Network with Yellow Dog in June!

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MoreIPAHappy June! Spring has flown by and there seem to be promises of summer popping up throughout the week. Here’s a couple of events worth checking out this month- if you have any to add please leave them in the comments!

Thursday, June 19th

eWomenNetwork Luncheon

You know my love of eWomenNetwork! This is a fantastic organization for women in business who are looking to grow their business, get education, and have a community of like minded people in their corner. This organization has been instrumental in Yellow Dog’s success!

Headshot Day!

Have I nagged you about getting a headshot for your social media accounts? Or has it been a while since your headshot was updated? Tara Gimmer is amazing photographer and does great work. Get your headshots updated at a screaming deal & look fabulous doing it!

 Thursday, June 26th

Beer Geek Girls

I’ve mentioned this a couple of times to decided to add it in here. My friend & I started a meetup group for ladies who love good beer and geeky things. Those are the two requirements (sorry guys!), our June event is at Stoup Brewing in Ballard- hope to see you there!