Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

Introducing: Monthly Marketing Coaching!

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Sometimes you don’t need a marketing consultant to come in and help out with your sales and marketing efforts. You can handle it yourself, you have the time but you want to make sure you’re on the right track. You want to know your idea isn’t crazy. You need to talk through ideas with a professional, and not be charged an arm and a leg.

In this monthly coaching program you get one hour with Elizabeth (and Hank!) via Skype or phone to talk about whatever sales and marketing challenges or projects you’re working on. Get instant feedback, thoughtful ideas and content review and end each call with your to do list for the month!

Contact me to schedule your first call!

Your Sports Team: a Marketing Golden Ticket

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photoThe Seahawks are going to the Super Bowl baby! It’s a big day here in Seattle for sports fans young and old, fair weather or die hard. For the next two weeks EVERY conversation in this town will revolve around the Super Bowl. The Team, the players, how horrible San Francisco is. You name it, we’ll be talking about it.

And here’s a secret: I HATE football. Yes I love the Seahawks and am so glad they’re going to the Super Bowl, but I think the reason they did so well is that I didn’t watch a SINGLE game this year. Yes I’ll watch the Super Bowl, but for the same reason I always do: the commercials.

The smart companies in Seattle have been using the Hawks winning streak to their advantage for weeks or months now- and will continue to do so. Here’s the secret- use the power of the 12th Man to your advantage! Here’s a few ideas I’ve already seen or heard of for how you can use the Seahawks to your marketing advantage:

  • People wearing Seahawks clothing can board first on Alaska Air flights
  • Free coffee for the 12th man at Top Pot Donuts
  • Free shipping with Code 12thFAN
  • People wearing Seahawks gear can skip the line, or get a free X (appetizer, extra espresso shot, 20% off, etc.)
  • 50% off at Papa John’s the day after a Seahawks Win

If you live in the Puget Sound (or Colorado I guess…) in the next few weeks use the power of the Super Bowl to your advantage. Any discount code or promotion you were planning to offer can be tweaked to show your local team pride. You may be surprised who takes advantage of it!

Please Subscribe

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Screen Shot 2014-01-08 at 4.12.51 PMI just purchased a gift card off of a website I’ve never been to before.  I received the confirmation email, and 2 minutes later, I received an email confirming I’ve been added to their newsletter. SO SMART.

If I give you ALL of my contact info, and my money, you should sign me up for your newsletter automatically. Yet, somehow this never seems to happen. I won’t rant again, BUT as you are setting up your processes for 2014, make sure to include the newsletter confirmation email. Anyone who hires you, buys from you, asks to know more about you, needs to be on that list.

And the confirmation email? It’s very straightforward and easy to unsubscribe if I don’t want it. And in this case I don’t so I will. But no harm, no fowl.