Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

4 Powerful Words to Use on Facebook

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TraceyWarren0294 (1)Today’s Guest Blog post is written by the talented Tracey Warren of Ready Set Grow Marketing. I’m always grateful for her social media expertise and today you get to benefit from it as well!

This week we helped.

Seems simple enough, right? But, more often than not, what we actually see is – Look what we can do for you! Aren’t we great? Call today to schedule your appointment for that root canal!  What is in common about all of those statements is they are PUSHY!

Social Media is about a pull, rather than a push and that is what can make “This week we helped” be your new best friend and way to pull clients and referrals to you and your business.

Let’s look at a “Tale of Two Facebook Posts.” For example purposes, we’ll use an insurance company.

Post #1 – Do you have a new driver in the house? Call us today to update your auto insurance.

Post #2 – This week, we helped a family with a new teen driver. We updated their policy and talked to them about adding an umbrella policy as well.

The difference is subtle, but I hope you can see it.

In post #1, if your “fans” or followers do not have a new driver in the house, they will mentally answer no and move on. Post #2 may inspire a different response. As you read that post, is your brain shuffling through people who you might know with a new teen driver? I am guessing it does. Or, maybe it has you wondering about an umbrella policy and if that might be something you need.

Either way, it’s pulling rather than pushing. And, who doesn’t like people who help?

Try it for yourself and let us know how it goes!

Tweet or don’t, but stop faking it

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Fail Whale ismy favorite Whale
Fail Whale is my favorite Whale

I’ve decided recently that I’ve had it with people who auto-tweet stuff. Sure this blog post will be automatically tweeted from my blog, BUT I’ll be on and off twitter throughout the day so if someone comments on my tweet I’m around to answer it, thank them, or block them if they’re just a spam-bot.

I was talking the other day with someone about this. If you want to have a twitter account then you need to be on twitter. Yes, scheduled tweets are great. And they can work for a few things, BUT I don’t need to read that inspirational quote that you clearly don’t care ENOUGH about to post when it has meaning to you. If something inspires you, tweet about it. Don’t schedule inspiration, has that ever worked?

I stopped following someone a couple months ago who claims to be a branding expert. However, their social media account loops through about 10 canned tweets a week. It’s embarrassing for the brand and clearly this person is never on their twitter page, nor do they care to be. If you don’t want to use twitter, DON’T use twitter.

And yes, it’s the same thing with Facebook and any other social media outlet. Yesterday I met with a client of mine and we talked about their social media pages. They’re more B2B and currently the Facebook link goes to the owners personal page, not even the company page. After a brief discussion we decided to drop the Facebook page all together.  Bam, one more thing off your to do list.

If your new years resolution was to simplify and streamline, don’t setup scheduled tweets in a program, either do it yourself, or don’t do it. You’re not helping your brand. Trust me.