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Take Advantage of Your Sponsorship

08.08.2013 by Elizabeth // Leave a Comment

imgresA few months ago I was flying through the Portland Airport. As I was waiting for my flight, another flight was starting to board. And the Alaska Air plane they were getting onto was the Portland Timbers plane. The flight attendant came on to start the pre-boards, and said “as a proud sponsor of the Portland Timbers, if you are wearing Timbers Gear, you can board early.”

GENIUS.

How simple was that? It cost them nothing, except a cool reminder that they sponsor the local team and support those who support the local team.

I’m involved with a lot of groups who work with sponsorships. If you’re giving a company your money for a sponsorship, don’t just think about what they can do for you, think about what you can easily do to increase the ROI from your sponsorship. Maybe it’s an introductory offer, or a small free giveaway if they’re wearing the shirt of said organization. Think about this as a member of an organization as well. Is there some way you can give back to other members, simply because you’re both members? The next time a sponsorship opportunity comes up, think about cool ways you can give back in the long run too.

Here’s a few key questions to ask:
  • What does this audience need? (to get on that plane and get home)
  • How can I make it easier for them? (boarding early because we like the same thing)
  • And make it a better experience? (free NW wine and beer on Horizon baby!)
  • And get them talking about me (hello social media!)

Categories // Branding, Lessons Learned, Sales, Social Media

Talk to Strangers

08.06.2013 by Elizabeth // Leave a Comment

imgresWhen we were growing up, one of the first rules from our parents (besides don’t eat that) was don’t talk to strangers. It’s a good rule when you’re a kid, be careful of strangers, especially strangers with candy, or with a creepy van. BUT as an adult, my advice: talk to strangers.

Obviously this is the goal of networking events, so I won’t cover that here. I’m talking about when you are out and about in your day to day life. In line to pick up lunch, at the store, at an event, out at a restaurant or business, talk to people.

The receptionist is your best friend at any company. If he or she likes you, you’re golden. Get their name, thank them before you leave. If you’re dismissive, boy if those schedules aren’t full every time you call…

This says more about my hobbies, but any time I can sit at the bar at a restaurant, do it. Talk to the bartender, ask questions. If they aren’t busy, they’ll answer every weird cocktail and spirit question you’ve ever had (and sometimes include samples!). Remember the waitresses name and ask for her suggestions and favorite menu items. Remember, if the hostess at a restaurant hugs you when you come in, that means you’re a REGULAR, not that you have a problem.

AND if you have a great experience, take to social media and thank that person! Leave a tip on Foursquare, tweet to the restaurant or post to their Facebook page. Companies like to know when their team is doing GREAT. I love that when I tweet to Nordstrom, they always ask for the name of who helped me at a store so they can tell their manager. As someone with a background in sales, I can confirm that if someone uses your name in follow up comments it often leads to extra spiffs.

Make someone’s day, it  takes no time.

Social Media makes it a lot easier to talk to strangers too. Any time I go to a new business (client, restaurant, museum, event) I check out if they’re on twitter and post about it. If the company knows what they’re doing, they’re on top of it. Alaska Airlines is a great example of this. They always comment back, and have taken care of more than one question I’ve had, and even gave me the heads up on a sale that was happening for tickets I needed to buy. Like many people I’ve also taken to social media to complain about stuff. And had great response and customer service taken care of. It’s lead to a few great relationships even. And now I often tweet really great things about the company.

So there you have it. Talk to strangers. You never know what adventures it can take you on.

Categories // Lessons Learned, Sales, Social Media

Comicon and the Art of Social Media

03.05.2013 by Elizabeth // Leave a Comment

IMG_3178This weekend my dad and I attended Emerald City ComiCon. It. Was. AWESOME. We had a great time, discovered new comics and artists and pop culture geekery that will keep us both busy for the next few months.

As I was walking through the convention one question I noticed myself asking often was “are you on Twitter?” If I bought every comic or cool art piece I saw this weekend, I’d have spent a fortune! But some people had really cool stuff and when I”m ready for a new piece or art, or need to buy my niece the Baby Sitters Club Graphic Novel or am ready to have my own R2D2, I know who to contact and Twitter will remind me that I liked them.

I was really surprised how many artists didn’t have a business card or postcard with a cool doodle or main character on it, and all their social media buttons on there for me. I asked a few about Twitter or even being able to buy their stuff online and it was “well, uh, I forgot, here you can write it down.” No, I’m good. Make it easy for me.

And if you have a QR code setup, make sure it goes to something, not just your home page. Give me an opportunity to engage with you. I’ll sign up for your newsletter to get $5 off today, sure! I’ll follow you on Twitter because your comic is clever. I won’t like your Facebook page because, well, we all know why, BUT my dad might! Make it easy for your potential customers to engage with you. They may not make a purchase today, but if you make it easy for them to remember you, they’ll buy when they’re ready.

And no, we didn’t Cosplay as Darth Vader & Princess Leia.

Categories // Social Media

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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