newsletter Archives - Yellow Dog Consulting

When others can say something better than you, or you learn something from someone else – it’s always a good idea to share. We all know, sharing is caring, right?

Here are a few recent articles I’ve read that I think are worth sharing!

11 Sign-Up Strategies for Building Your Email List – this post is GREAT and has a ton of ideas. Yes it’s overwhelming, but if you are looking to increase your email list, try one or two of these ideas!
Do Your Webinars Suck? 12 Ways to Make Them Rock! We’ve all sat through painful webinars, or dropped a webinar half way through because it was so bad. These tips will help your next webinar ROCK.
8 Blog Topic Generators If you’re a blogger this is a great tool to help when you get stuck and need ideas or titles to help get the blogging juices flowing.
Why your birthday is the most important networking day of the year – My pal Matt Heinz over at Heinz Marketing has a GREAT approach to his birthday and what it can do for your business.

As you can tell – I like a list! It makes it easy to check off one or two that work and one or two that aren’t the right fit for me. It’s why my newsletter is always 3 things!

Content Marketing is a key piece to any successful business – your newsletter, your blog, your social media are all pieces of this – make sure you’re setting yourself up for success!

I was at the Farmers Market yesterday and at one of the booth’s (okay it was a distillery) they had a newsletter sign-up form. They were good and I decided to sign up. As I glanced at the page I knew that half these people would never see the email since they had such chicken scratch for handwriting (as we often do these days…)

I asked the vendor if they use MailChimp for their newsletter system, and he wasn’t sure. I mentioned there’s a sweet app that you would save them time on their end. He said after an event they send the list to someone to decipher and upload it.

Here’s the deal – if you want people to sign up for your newsletter list, make it easy for them AND you. The majority of people are comfortable typing their name and email address into a tablet these days (and are they your target market if they can’t?). Make it easy on yourself, look like a technologically savvy business and save time and bounces by having newsletter sign ups handle themselves.

When I’m at an event and have a marketing table where I’m collecting email addresses, I often do a business card drawing. That way the email is legible. If you’re at an event where you have a marketing booth, make it easy on yourself in the long run! Do a drawing or have a download/something for signing up. Is your tablet going to get stolen? No. And if it does, that’s what your business insurance is for right?