content marketing Archives - Yellow Dog Consulting

When others can say something better than you, or you learn something from someone else – it’s always a good idea to share. We all know, sharing is caring, right?

Here are a few recent articles I’ve read that I think are worth sharing!

11 Sign-Up Strategies for Building Your Email List – this post is GREAT and has a ton of ideas. Yes it’s overwhelming, but if you are looking to increase your email list, try one or two of these ideas!
Do Your Webinars Suck? 12 Ways to Make Them Rock! We’ve all sat through painful webinars, or dropped a webinar half way through because it was so bad. These tips will help your next webinar ROCK.
8 Blog Topic Generators If you’re a blogger this is a great tool to help when you get stuck and need ideas or titles to help get the blogging juices flowing.
Why your birthday is the most important networking day of the year – My pal Matt Heinz over at Heinz Marketing has a GREAT approach to his birthday and what it can do for your business.

As you can tell – I like a list! It makes it easy to check off one or two that work and one or two that aren’t the right fit for me. It’s why my newsletter is always 3 things!

Content Marketing is a key piece to any successful business – your newsletter, your blog, your social media are all pieces of this – make sure you’re setting yourself up for success!

I just had a call with someone this morning who was feeling over whelmed with social media. The first thing I heard? “I know I should…”

Stop That!

Where’s your target market?
Where do you enjoy engaging with your clients and demographic?
How much time to do you have to commit?
What works for you?

Social media is great, my philosophy is that small business owners needs to manage their own social media (it’s why someone didn’t hire me last week!) You know your business better than any consultant does, and YOU need to know what people are asking and saying.

Make sure your blog posts are getting posted to social media, and as I mentioned last week, make sure your newsletters get posted to social media as well. Make sure you ENGAGE. Follow people on Twitter you meet, connect with them on LinkedIn, like/fan their Facebook page, follow them on Instagram, pin the crap out of their Pinterest pages. Where ever YOU are online, connect with your network and your target market there too.

Don’t Forget you can repopulate with old content

You may have notice recently on the blog some posts that are from a ways back – and that’s correct. I’m cleaning up my content and bringing it back from 4 years ago. Take older content on a topic you’ve recently talked about and share that with your network.

The more you can be active, engage, and educate your network (instead of selling them on HOW to work with you) the easier it is for folks to hire you.