I just had a call with someone this morning who was feeling over whelmed with social media. The first thing I heard? “I know I should…”
- Where’s your target market?
- Where do you enjoy engaging with your clients and demographic?
- How much time to do you have to commit?
- What works for you?
Social media is great, my philosophy is that small business owners needs to manage their own social media (it’s why someone didn’t hire me last week!) You know your business better than any consultant does, and YOU need to know what people are asking and saying.
Make sure your blog posts are getting posted to social media, and as I mentioned last week, make sure your newsletters get posted to social media as well. Make sure you ENGAGE. Follow people on Twitter you meet, connect with them on LinkedIn, like/fan their Facebook page, follow them on Instagram, pin the crap out of their Pinterest pages. Where ever YOU are online, connect with your network and your target market there too.
Don’t Forget you can repopulate with old content
You may have notice recently on the blog some posts that are from a ways back – and that’s correct. I’m cleaning up my content and bringing it back from 4 years ago. Take older content on a topic you’ve recently talked about and share that with your network.
The more you can be active, engage, and educate your network (instead of selling them on HOW to work with you) the easier it is for folks to hire you.