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March Pop Culture Round Up

03.31.2020 by Elizabeth // Leave a Comment

March 2020 Pop Culture Round UpWell if you didn’t think you needed a dose of pop culture distraction before…

I hope you are doing well, staying safe and washing your hands CONSTANTLY. I am so grateful for the distractions of pop culture right now. From reading outside while the dogs run around to insane Netflix docuseries and podcasts on my dog walks, we will get through this social distancing with great pop culture. Instead of 3 more reasons to do some marketing tasks during COVID-19 in my March newsletter I gave a Top 10 list of my favorite pop culture distractions. If you missed it, check out my list here. (Also you should subscribe to my newsletter if you don’t already!) If you already blew through my first set of recommendations, here’s a few more to get you started on another month of stay home stay safe.

Reading

I am finally making strides with The Starless Sea and will finish it before I’m out of quarantine! I tend to read outside when the weather is nice and since the sun returns soon, I am hopeful I’ll finish this book!

I was chatting with a friend last week and she mentioned we should start a pandemic book club. Since we were messaging through Instagram we decided to make it an Instagram book club. I had a stack of books to read so sent her my stack and she picked one that sounded interesting to her and so now about 10 of my friends from all walks of life are going to read Inheritance by Dani Shapiro for a book club. If you’re on Instagram message me (@ejcase) to join the club!

I am of course reading a lot of news every day as well, and trying to focus on the news specifically in Oregon and Hillsboro/Washington County. And by the evening I try to unplug from social media so I can sleep at night.

Listening

God Bless Podcasts. And the new Justin Timberlake and Lady Gaga songs!

When I mentioned Inheritance was my pandemic book club pick, a friend messaged and asked if I listen to her podcast – Family Secrets. I do now! Holy crap it’s great! I’ve only listened to two episodes but it’s crazy and exactly the kind of thing I love.

I had mentioned sports podcasts in my newsletter and I finally listened to an episode of Hall of Shame. It’s fun – two friends talking about some crazy sports story from history. I recommend it if you like sports or really ridiculous stories.

Watching

In response to my March newsletter a friend responded and asked if I have watched McMillion$ on HBO yet. I saw it when it first came out and thought it might be better binged. I was right – this show is crazy. It’s all about how the McDonald’s monopoly games were rigged! It’s was GREAT!

The other day an ad came across my Twitter feed for Tiger King on Netflix. It checks all my favorite boxes – docuseries, cults, polygamy. It is AMAZING. I am so sad it’s only 7 episodes. Just when you think it’s unbelievable they cut to the local tv news clip confirming it. If you haven’t watched it yet, jump on it so you know what the rest of us are talking about.

This weekend I vegged out and finally watched Booksmart on Hulu. It’s about 2 “booksmart” girls on their last night of high school who finally go to a party and do all the wild things they never did in high school. I had tears rolling down my eyes I was laughing so hard. Olivia Wilde directed it and there’s a variety of SNL and other fun adults in the movie.

I am so thankful for Zoey’s Extraordinary Playlist – it’s the exact kind of light hearted show we need right now. I find at this time that watching really deep and heavy TV is hard. I’m glad we finished The Outsider and The Morning Show when we did. They’re too heavy for quarantine (for me anyway).

My friend suggested Self Made on Netflix which will be up shortly in our queue. And I may finally finish Locke & Key. A friend also mentioned that they finally got Hulu and finished Veronica Mars. If you never watched this series, this would be a GREAT time to watch a young snarky Kristin Bell as amateur PI show. I promise.

What pandemic pop culture is helping to get you through everything going on right now?

Categories // Marketing

Don’t Stop Planning

09.10.2019 by Elizabeth // Leave a Comment

Don't Stop PlanningI had a meeting the other day with another small business owner. They mentioned that they have a few potential clients that could come through and then their next few weeks would be really busy so they weren’t really looking for new clients right now.

But, um, no.

The thing about having a healthy sales pipeline is that when times are GREAT you can start to book clients out a few weeks (or months). During the campaign I managed last year I decided not to take on any new clients in Q4. And guess what? I had new clients ready to go in January when I was ready for them. I gave them work to do so I had everything I needed to start when I had capacity to take them on, and they knew that they weren’t going to get pushed aside through the end of the year.

Not every client is going to come through right away. Instead of looking at your plate as completely full, don’t forget to look ahead at what the next few weeks have in store. No I can’t take on 3 new clients in a month but if I have 4 potential clients that want to get started soon, then you can tell them – I have space for 2 new clients this month and I have talked with other folks who are interested, just an FYI. When they lallygag and get back to you in 3 weeks, that’s great. We can get started next month.

“Hurry up and wait” isn’t a great business model. Constantly filling your pipeline and knowing your capacity so that when clients say YES you are ready to GO, or they have to wait until your schedule allows it, is a more anxiety reducing approach. The right clients are willing to wait to work with you when the time is right. This also means you aren’t taking on projects to pay the bills, but working with the right clients at the right time.

Categories // Marketing, Networking, Sales

3 Marketing Updates You May Need to Check In On

05.15.2019 by Elizabeth // Leave a Comment

3-Marketing-Updates-You-May-Need-to-Check-In-OnThis morning I was thrilled (please note the dripping sarcasm) to see that Mailchimp has decided to completely restructure their billing and their plan offerings. The good news if you already have an account –  you’re safe. But if you need to move to a paid plan (which based on what your automation and list needs are, you might) you are going to probably pay more. I’ve seen a few changes to marketing technology lately and I wanted to share 3 marketing changes that you may want to check in on for your business.

  1. LinkedIn Showcase Pages – I was talking with a client today about how great the LinkedIn Showcase pages are as a compliment to your business page. Then I clicked on mine to show her and the page was in need of a major update. SO – if you’ve had a business page setup on LinkedIn and added featured pages for specific products – it’s time to jump over and make sure it still looks as good as you hoped!
  2. Google My Business – With Google+ gone what’s a small business owner to do to promote their content on Google? Luckily if you have a Google My Business Page setup (and if you don’t stop now and do that first) you can add a post to your account. With G+ you could schedule these out like other social media posts, but with Google My Business you have to manually go in to add in a post. However, I appreciate that GMB will alert you when your post is about to expire so you can go in and post something new. Which you should…
  3. Mailchimp’s Update – If you have Mailchimp take a look at the email they sent out today with their updated terms of use and their new snazzy pricing structure. Reminder – if you already have an account – you’re safe!

Software and marketing tools are constantly changing. These are 3 that just happened to be talking about TODAY that I thought I’d make sure you’re aware of. What software has changed recently that small business owners need to be aware of? Please share in the comments…

Categories // Marketing, Newsletter, Social Media

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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