The other day while chatting with a client she asked if I have a checklist for blogging. I sure didn’t (well, I do in pieces in my head) so I decided we should create one.
A few years ago I wrote about how 40% of my traffic comes from social media – but let’s update that for 2019…
- Linktree – If you’re using Instagram as part of your social media then you know that you only get ONE URL in your bio. Which is DUMB. With Linktree you create a page that has all your relevant links to your recent blog posts and any other links you reference in your Instagram. Check mine out…
- Buffer – you need a social media sharing tool to help keep you sane. I pay for Buffer and it’s awesome. I still mostly stick to this social media sharing schedule from this post a few years ago. Lately I have been monitoring how many tweets are scheduled/work/promo and how many are LIVE me. Evaluate your social media regularly to make sure you aren’t talking AT your audience but are talking to and with your audience.
- Add to your Newsletter – each month in my newsletter I feature a few of my latest blog posts. It’s a great way to get some additional exposure to folks who many not follow my blog.
- Reference Your Posts – a lot of my blog posts (this one included) are written so I can easily share my recommendations down the road without having to write this all out again. Make sure if you took the time to write a helpful blog post that you’re sharing it with your clients or a specific audience when the time comes. I was on a group call last week where we ended up talking about a topic I have written a few posts about so I was able to share those posts and get new eyes on my website.
- Add to Google My Business – Now that G+ is going away don’t forget that you can add a post to your Google My Business page! It expires in time but once you start posting you get a heads up – which might even prompt you to write another post!
What other behind the scenes tasks do you do on your blog?
The other day a client asked me to review a letter to clients about some technology glitches their company recently had. One person involved had included the idea for a referral contest to engage the clients.
I’ve been thinking about taking a short break from my blog and after writing the same blog post almost twice in the past two months I decided maybe my mind needs a summer vacation to get the creative juices flowing again.