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Is That How You Treat Your Client?

05.18.2016 by Elizabeth // Leave a Comment

norm at the beachEvery once in a while I run into another service provider when I’m working with a client and think “huh.” A year ago I wrote about this – but it’s happening again, and I figured it was time for a reminder.

One of the reasons I started my own business is because I’m totally unemployable. I work at my own schedule, which bosses didn’t always appreciate and I like my own schedule. BUT when I’m working with a client and they have a team (graphic designer, web developer, SEO consultant, virtual assistant, etc.) I trust my client has hired them because they know, like and trust them, and I only refer service providers I know, like and trust.

So when another service provider decided to stop answering my emails about a week ago, I was annoyed. I talked with the client and the client recognized it, which is good. Then another service provider started giving a lot of suggestions that don’t seem to be in my client’s best interests. After reviewing an email that asked a lot of weird questions I thought we’d already answered or weren’t in the scope of need for this client, I asked my client about it. Luckily my client felt the same way and we’re working together with this service provider to ensure our CLIENT’S vision is going to be the final product. Not the service providers.

As a service provider we need to ensure our clients get the results they want, not what you want. Yes client’s hire us to give our expertise and opinion, but in the end, it’s their business and their decision. Just because I hate pink doesn’t mean my client shouldn’t have pink branding materials. Now, if my client uses comic sans, we have another story…

When you finish working with a client they should be happy with the work you’ve done, and proud to share it. If they are hesitant to use the materials you provided – it’s time for a conversation to figure out what’s going on. Make sure that you have THEIR best interests in mind, not your own desires.

Categories // Lessons Learned, Management, Marketing, Networking

Take the Call

05.11.2016 by Elizabeth // Leave a Comment

answer your damn phone!Last week I got an email from a colleague who wanted to set up time for a call to catch up. I wanted to hear about what’s going on in their business too. As we started talking, I rambled on about the move to Oregon, how work’s going, Norm, etc. I then asked how their business is going – and the response was “I think I need to hire you to manage my newsletter.”

I’m Listening…

Take the time to take the call. Sure, you’re busy. Sure, you don’t love chatting on the phone. BUT, if I have to listen to you complain that you need more clients but you’re “too busy” for a call, you need to fix something. Not everyone is great on the phone and I get that. Not everyone loves emails or text messaging. And not everyone can meet for coffee 45 minutes away from their house – but DUDE, make the time.

Yes sometimes these calls are just what you think – time to catch up. So, I plan for it. I only block 15 or 30 minutes for it on my calendar and then excuse myself if it really is a catch up call. The more people know what I’m up to and that I’m working and accepting new clients, the more they can be thinking about me. And the more I can be thinking about them.

Categories // Follow Up, Lessons Learned, Marketing, Networking, Sales

Just Do the Crappy Stuff

04.12.2016 by Elizabeth // Leave a Comment

beat_procrastinationA couple of weeks ago I needed to do something that I didn’t want to do in my business. I talked with my coach to see if there was any way I could just be Pacific Northwest Passive Aggressive and not actually have to do what I knew I needed to buck up and do. She called me out and told me I had to put on my big girl pants and do it. But I drug my feet, and tried a partial PNWPA tactic which got me almost no where. So finally after 2 weeks I did what needed to be done. And it wasn’t horrible. AND I got the response I needed and closure within 2 hours.

I was in Houston two weeks ago judging a debate tournament with the incredible Forensics team from Whitworth University. One night I was talking with one of the students about a relationship that needed to change. We talked and talked, and one of the other students in the room said “you’re being redundant can we be done?” – the student with the question started to understand and we got to a place where the student knew what needed to be done. The next day after we all got back to the Northwest I got a text from the student that they did what they knew needed to be done, and they felt relieved and were so grateful for the push.

Being an adult BLOWS sometimes. No one wants to do the crappy parts of their job, or life. Firing a client, nagging someone about doing their job, telling a client their “baby” is ugly. It’s not fun, BUT we signed up for this as a business owner and contributing member of society. So, next time that crap ends up on your task list, take care of it first. It’s pretty awesome how relieving it is when it’s over – way better than the week I spent dragging my feet and trying not to do it…

Categories // Lessons Learned

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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