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Clean up your lists for 2013

12.24.2012 by Elizabeth // Leave a Comment

Seriously, this is a terrible idea.
Seriously, this is a terrible idea.

All those business cards you were going to get to? This is a great time to get them into a spreadsheet, add them to your CRM, get them signed up for your newsletter as promised, and make sure they’re in your system, not just in a box or a really nice neat pile. If you need a spreadsheet to get you started, just reply to this email and I’ll send you mine.

In an effort to not really write blog posts this month (sorry, December got busy out of nowhere!) My 3rd tip for December is to spend time cleaning up your lists. Get everything in it’s place. Clean that box of business cards off your desk. Get your lists organized and ready for 2013 so you can send newsletters, drip campaigns and follow up notes with ease!

Categories // Lessons Learned, Sales

Say Thank You

12.18.2012 by Elizabeth // Leave a Comment

In December’s Newsletter I gave you 3 great ideas to end 2012 strong. Last week I talked about Catching up with your Pipeline. This week, it’s always a good reminder to Say Thank You to the people in your life who are sending you clients, being great clients, were difficult clients and you’re thankful to have finished the project, or great friends and supporters.

You know that referral partner who sent you an AMAZING lead that became a great client? Did you thank her? The same is true for any partner who did work for you on a client. Shoot them a quick note, send a Christmas card (or Hanukkah or Festivus) or give him a call and say thank you.

Take 10 minutes this week (or do one a day) and send an email, write a note or pick up the phone and say thanks!

Categories // Lessons Learned

Super Fun Logistics of Public Speaking

12.05.2012 by Elizabeth // 1 Comment

Last week I was invited to speak at the Puget Sound Business Journal. Since I was paid to speak on their behalf for 4 years, it was just like going home. Except this time, the content was mine (or lovingly borrowed from others), I didn’t get paid and didn’t have to answer to anyone. It was kind of awesome.

I forgot how much I enjoy speaking to groups of people who just need someone to tell them they’re on the right track. Or they can stop doing what they hate, or they really SHOULD be following up on those leads because it’s free money waiting to happen (seriously, do you know how much money I have NOT given people???)

I received a follow up note from an attendee who is looking to do more public speaking and she made a couple of comments that I thought were worth noting.

1. I Don’t use PowerPoint. I do this for a couple reasons. The real reason is that I don’t want to BUILD the presentation! However, I also don’t do this because when I start the presentation I ask people what they are hoping to learn today. If I need to pivot my presentation I’m not held hostage by the PowerPoint, I can make those changes.

2. I had 5 points and 90 minutes. It FLEW by! I was sure I was going to run short and have a long Q&A time, but I had just the right amount of time, we started right at 11:30, and ended right at 1 PM. Be respectful of peoples time. If you run 30 minutes past the time you said you’d finish, how can I expect you to finish the project I hire you for on time?

3. One Handout, Five talking points. Don’t over think the handouts. I actually wasn’t planning to have a handout till I talked to someone a couple days before. I do like a good outline so I can follow along, and I decided it was a good idea for this group too. They all seemed to appreciate it.

If you want to do more public speaking, stop stressing so hard about it. Just get started. Tell your network you want to do it and do it. If you have 20 minutes, practice, and make sure it’s only 20 minutes of content. Have an hour and a half? Make sure to get the audience engaged and interacting so they don’t fall asleep on you or start playing Words with Friends. Just get GOING!

Categories // Lessons Learned, Sales

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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Yellow Dog Consulting is focused on helping the entrepreneur succeed when it comes to your sales and marketing goals.You are the expert on your business, let Yellow Dog Consulting be the experts with your sales and marketing.

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