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Reward the Right People

11.29.2012 by Elizabeth // Leave a Comment

Earlier this week I got an email from someone at an organization I belong to. The email said that I WON a free gift from someone who spoke on a conference call for the organization that day. Evidently they announced my name on the call. SWEET, I love winning stuff! Although, I didn’t sign up for the call and had no idea who this person was or what I did to deserve this (besides the obvious: general awesomeness).
If you are rewarding people for showing up, being a member, referring someone to you, downloading something, etc. make sure they KNOW they’re eligible to win the prize, and make sure they know what’s going on. There’s nothing worse than saying “You Won” and the response isn’t “SWEET I LOVE THIS!” but “why?” And I promise I didn’t do that…
I know I’m being “that girl” who’s ungrateful for the cool prize I won, but wouldn’t it have made more sense if someone on the conference call who was inspired by this persons story won the prize?

Categories // Lessons Learned, Sales

Pay Attention

11.19.2012 by Elizabeth // Leave a Comment

 

Chocolate cake, candied cranberries, & caramel buttercream.

On Friday, the most beautiful cake was delivered from a baker friend of mine (you really should get a friend who’s a baker, it’s awesome!) as a thank you gift. While this blog post IS to brag about the amazing cake, it’s also a great lesson in paying attention…

A couple of weeks ago she tweeted that she’d been laid off from her job. Big bummer, right before the holidays, never a good thing. I re-tweeted her post to my network, and within a few minutes, a friend of mine saw it and asked if she’d be interested in getting connected with Zaarly Storefront which is launching at the end of the month here in Seattle!

it’s the PERFECT match! She gets a photo shoot of all her delicious baked goods, they have a fantastic baker to promote (a very popular Zaarly Storefront Service), and as a thank you, I get to eat an entire cake!

The Lesson here? Pay attention. Keep an eye on what friends and those in your network are saying. Share it with others in your network, you never know who you might be helping out!

Categories // Lessons Learned, Networking

Make time to DO the Work

11.13.2012 by Elizabeth // Leave a Comment

What solves my humbug mood? The Muppet Christmas Carol of course!

I always forget until it’s here that I’m actually NOT a big fan of the holiday season. There’s so much scheduling and planning and hunting down the right gifts, holiday party after party, pretending to be merry when really all I want to do is lay on the couch and have a Doctor Who marathon.

AND in the midst of it all, I have WORK to get done! I somehow have overwhelmed my schedule for November and so getting a day at home (today) to get caught up on the work I have to do is much needed and a relief. My goal is to have 2 days at home a week to DO the work. Lately it’s turned into one day, or even “just one quick meeting” which takes me away from home for a solid 2 hours.

I am sure once Christmas day arrives I’ll be in a better mood (plus we’re staying here this year, YAY) and less Ebenezer about the whole thing. In the mean time, I’m being selfish with my schedule, saying no to things that I maybe should say yes to, and making sure that I’m getting the work done.

How are you prioritizing your clients and your work during this more than usual chaotic season?

Categories // Holidays, Lessons Learned

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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