Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

Perspective

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Yesterday I had the pleasure of finally meeting my website developer. It was a disgusting love-fest at eWomen, since Warren & his wife Betsy have spent the last 2 years (and are about to head out again) traveling the world as Married with Luggage.

Betsy spoke at eWomen on The Exotic Entrepreneurs Guide To Growing Your Business. It was a great topic and I enjoyed seeing and hearing Betsy live and in person immensely. She put the notes from yesterday on their website if you missed the luncheon and want to check it out.

After the luncheon I was asked to take Warren & Betsy to their next meeting a few minutes away. We all know how much I love Hank, and that also means that my car is COVERED in yellow lab hair, and although the passenger seat is usually not horrible, the back seat is no place to put a person. So I told them how gross my car is, and apologized profusely, (I’m clearly in need of a trip to Pink Elephant) and then Warren reminded me- when they were in Mongolia, they had to pee outside while a goat looked at them.

Perspective. It’s a good thing to have sometimes.

What are you over reacting to or blowing out of proportion? 

It could be worse, you could have to pee with goats.

Introducing the Year End Marketing Review

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In case you missed yesterday’s newsletter…

At the end of every year do you think “next year, I’m going to get my marketing plan together!”? And then life gets in the way. Before you get swamped with 2013 planning and 2012 year end work, let’s tackle this ignored to do item.

Meet with Yellow Dog Consulting to review your 2012 marketing efforts and discuss your plans and goals for 2013. A customized action plan will be sent to you within 48 hours with a list of tasks you can begin implementing immediately.

Finish 2012 strong and launch 2013 with a head start!

We’ll discuss:

  • What worked in 2012 and what didn’t
  • Target Market
  • Current Sales Efforts
  • Lead Generation Strategy
  • Networking
  • Social Media Strategy
  • PR & Promotion
  • Educating Your Network

All for just $150! 

(through 2012)

Contact me to get started!

Hank available to join upon request

I’m on Twitter, Now What?

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I met with a new client yesterday and they are busy getting their product ready to launch at the end of the month. They have a Twitter account but aren’t using it consistently. We talked yesterday about this, and the question was “what do I say?”
Here’s three quick pointers for running your Twitter:

1. Know your company culture. It’s easy when it’s just one person calling the shots, but if you’re on a team, have a conversation about what’s OK to say on Twitter and what’s not. Are you OK with posting about adult beverages you may be consuming at a team meeting? Politics? swearing? Commentary on current events? Have this conversation.

2. Be Consistent. I always tell clients (and really anyone) don’t do what you won’t do. If you sign up for a Twitter account, USE IT. There’s nothing worse than ignoring your account, people may be talking about you!

3. Respond! Make sure to keep an eye on who might be talking to you and respond to them! If someone thanks you for your awesome product, thank them back! I just tweeted with a company that I bought a gift from for my brother. They tweeted me back yesterday saying they’re throwing in an extra surprise for him because of my Twitter love. Stickers, a free drink, an extra Bow Tie, it doesn’t have to be big, just be gracious.