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Could Ken Cosgrove Be Your Next Client?

04.10.2015 by Elizabeth // Leave a Comment

Ken Cosgrove and his bad ass eye patchMad Men’s final season is back and it is FANTASTIC! Ken Cosgrove has always been an interesting storyline, he gets passed over by stupid whiney Pete for promotions, he goes to Detroit, goes drinking with the client and LITERALLY gets his eye shot out, and then? Then some a-hole at McCann Erickson who hated Ken decides to get him fired because he likes to hold a grudge.

So what does Ken do? Sure he could go write the next great American Novel, and as Pete pointed out, he’d look bad ass on a jacket cover (oh books…). But Ken doesn’t take the high road and live the life less travelled. NO, he goes to work at one of Sterling Cooper & Partners biggest clients and exact his own sweet revenge for the next 6 episodes…

The idea of living the life you’ve always wanted, when your spouse supports you is awesome. Do what you want, be happy. The idea of spending the rest of your days making other people miserable because they made you miserable? That sounds terrible. But it could happen.

Yes, this is the regularly scheduled Golden Rule reminder. Ken Cosgrove and his one good eye could some day be your client, or your boss, or your coworker. Don’t be an a-hole, or be prepared for the consequences.

Categories // Lessons Learned, Management, Sales

Discount Codes or Secret Codes?

03.25.2015 by Elizabeth // Leave a Comment

imgresI’m looking for a new CSA here in Portland. And I think I’ve found it, BUT…

I was going through the checkout process the other day to finally get it setup and start having produce delivered to my house like I did in Seattle with Full Circle Farms. I loved Full Circle, AND when friends wanted to join I got a referral bonus (and so did they), and they were very easy to work with. So, I’m about to enter my credit card for this new CSA when it asks for a DISCOUNT CODE. Score, I want a discount code. But I don’t have one. I’m a new member and 99% sure that one exists for new members. And when I had asked people about CSA’s, I even said, if you have a referral link I’d be happy to use it so you get the bonus. Nada.

So, time to GTS (Google that Sh*t). Again, nada. So I tweet them. Nada. And now my rant about having a twitter account but not tweeting. So now I guess I’ll shoot them an email and ask.

Here’s the deal. If you promote that you have a discount code, by golly I’m going to get the discount. Mama didn’t raise no fool! Deal’s are GREAT, I LOVE a deal.

If your website has a very obvious discount code box at checkout, you better be prepared for it. A lot of retail sites have a bar across the site that says “free shipping on orders over $x with code MAMADIDNTRAISENOFOOL.” So be prepared. If it’s obvious HOW to obtain a code, then I won’t go hunting “oh I have to order 5 to get one free” fine. But I know as soon as I place my order I’ll get an email or tweet that says “New Customers Only!”

Categories // Lessons Learned, Management, Sales

Modern Family & Why You Can’t Beat Around the Bush

03.06.2015 by Elizabeth // 2 Comments

Modern Family & The Ugly Business BabyI was watching Modern Family the other night. A show that always makes me laugh and is a great evening distraction. I often forget that a piece of the show is that the dad, Jay, is a business owner. And a season or two ago his daughter went to work for him (and his son has done legal consulting stuff too, but not the point of this post).

In this week’s episode, Jay wanted to make a new commercial and use a catch phrase he’d used 30 years ago. His daughter (Claire) was tasked with telling him it’s terrible and they need to go in another direction. Since he owns the business and signs everyone’s paychecks, everyone on the team responsible for the commercial is afraid to tell him that it’s a bad ad. So, Claire finally does it and Jay comes to realize that his idea isn’t the right fit.

As a consultant, I’m often tasked with telling someone their (business) baby is ugly. It’s not even close to my favorite part of the job. But, letting a client put something out to the world that makes them look bad reflects poorly on them, and their marketing consultant (me). Finding ways to gently ask – “how do you feel about your logo?” “What do you think of this ad” “when was your website last updated” – and then start a dialogue is what I’ve found to be the best way to start these conversations.

Claire had a longer standing relationship with her dad than I usually do with my clients (and since my dad isn’t a client of mine, she’ll win this round). But as a consultant, finding a kind and constructive way to create a workable solution so your client doesn’t hurt their brand is key to everyone’s success.

Categories // Branding, Lessons Learned, Management

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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