It’s a very PNW attitude to not return phone calls or just ignore a situation until it goes away. And if you are in sales, you know it is really frustrating to just “give up.” However, make sure you’re mindful of the fact that sometimes, it’s just not the right fit. YES you have the perfect product for them, and YES their business would grow if they hired you. But here’s what will actually happen: they’re not going to say nice things about you all over town because you nagged and nagged and nagged them to hire you. You’re going to be “that desperate sales person” who people avoid at networking events. I know, I’ve heard it, and probably said it. If someone doesn’t want your product or service, don’t force them to buy it.
Give people an opt-out option. Make sure that people know what you sell AND make sure people know who your target market is so that if it’s not right for them, they can help you, not hide from you.
We know how to smell desperation in the Puget Sound, and I have yet to find someone who’s a fan of the scent.
