Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

November 28th: Come Hear me Speak!

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As many of you may recall, I worked for the Puget Sound Business Journal for almost 4 years and in that time they paid me to network (awesome) and speak (well, sell newspapers, but I did that by doing lots of talking). Now that I’ve been gone for almost 2 years they have invited me back as a part of their Seminar Series!

Please Join me on Wednesday, November 28th from 11:30-1 as I speak on Authentic Selling: Growing your Business When you THINK you Hate Sales

Sales shouldn’t be the worst part of your day, if you love what you’re doing, your passion will show. In this interactive seminar Elizabeth Case of Yellow Dog Consulting will share tips and techniques for growing your business without feeling like a sellout.

For many people selling a product or a service is a painful experience. As an entrepreneur, YOU are your sales force. How do you grow your business when you don’t want to hit the pavement or think you have to cold call?

Topics will include:

•   Identifying your Target Market

•   Educating your network

•   Keeping an active lead list

•   Effective Follow Up

•   List Building

•   Your Newsletter-your new best friend

You can register to attend on their website, and contact George with any questions!

 

Do you DO the work?

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How can you say no to Top Pot Donut?

I received a referral out of the blue yesterday which was pretty great! After a fun and busy day with clients, coming home to a potential new client is always a wonderful thing. As we emailed back and forth to go over details, one question asked was, “Do you DO the work?” Of course the answer is YES! I’m not a big fan of giving you a plan and leaving you to deal with it all on your own. Let’s be honest, you won’t do it. If you were going to do it, you’d be doing it in some form or another already.

While I was surprised by the question, I guess I shouldn’t be. A lot of people tell you what to do and then leave you to figure it out on your own. Like my doctor. she always tells me to lose a couple pounds and exercise more. Sure, but is she going to come walk with me & Hank every morning and then count my calories for me? No? Fine, then I WILL eat that donut.

Make sure you know the expectations up front. Ask those questions when you’re meeting with someone you plan to PAY. There’s nothing worse than a plan that sits in a drawer unused.

2012 Entrepreneur University- Nov. 9th!

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Hot from the press comes NWEN’s 2012 Entrepreneur University lineup, including keynotes:

·   Richard Tait – The serial entrepreneur and product-launching mastermind behind Cranium, BoomBoom Brands, and Golazo.

·   Molly Neitzel – Local entrepreneur and ice cream mogul behind Molly Moon’s Homemade Ice Cream. And,

·   Phil Gordon – Entrepreneur, poker player, author, and philanthropist behind Jawfish Games.

Come for stories of successes, lesson and best practices, brand building in a local market, and more. Check out the speakers and session topics for this year – Everything from:

·   Launching your startup (e.g. Top 10 checklist and customer validation),

·   Running your startup (e.g. Top 10 checklist and running lean), and

·   Trending topics (e.g. Gamification and the great Crowdfunding debate).

This one-day boot camp for entrepreneurs is open to all novice entrepreneurs, savvy startups, growing companies, and university students (*special* discount for students – 80% off – through the Herbert B. Jones Foundation Scholarship).

Tickets are $159 (NO membership required, only a login), $179 at the door. Grab a partner and come on down to Bell Harbor on Friday, November 9th for EU2012. More information at http://bit.ly/EU2012 .