Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

Introducing the Year End Marketing Review

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In case you missed yesterday’s newsletter…

At the end of every year do you think “next year, I’m going to get my marketing plan together!”? And then life gets in the way. Before you get swamped with 2013 planning and 2012 year end work, let’s tackle this ignored to do item.

Meet with Yellow Dog Consulting to review your 2012 marketing efforts and discuss your plans and goals for 2013. A customized action plan will be sent to you within 48 hours with a list of tasks you can begin implementing immediately.

Finish 2012 strong and launch 2013 with a head start!

We’ll discuss:

  • What worked in 2012 and what didn’t
  • Target Market
  • Current Sales Efforts
  • Lead Generation Strategy
  • Networking
  • Social Media Strategy
  • PR & Promotion
  • Educating Your Network

All for just $150! 

(through 2012)

Contact me to get started!

Hank available to join upon request

I’m on Twitter, Now What?

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I met with a new client yesterday and they are busy getting their product ready to launch at the end of the month. They have a Twitter account but aren’t using it consistently. We talked yesterday about this, and the question was “what do I say?”
Here’s three quick pointers for running your Twitter:

1. Know your company culture. It’s easy when it’s just one person calling the shots, but if you’re on a team, have a conversation about what’s OK to say on Twitter and what’s not. Are you OK with posting about adult beverages you may be consuming at a team meeting? Politics? swearing? Commentary on current events? Have this conversation.

2. Be Consistent. I always tell clients (and really anyone) don’t do what you won’t do. If you sign up for a Twitter account, USE IT. There’s nothing worse than ignoring your account, people may be talking about you!

3. Respond! Make sure to keep an eye on who might be talking to you and respond to them! If someone thanks you for your awesome product, thank them back! I just tweeted with a company that I bought a gift from for my brother. They tweeted me back yesterday saying they’re throwing in an extra surprise for him because of my Twitter love. Stickers, a free drink, an extra Bow Tie, it doesn’t have to be big, just be gracious.

Less Vague, More Specific

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I mentioned a few weeks ago that I’ve been getting a lot of requests to “pick my brain” lately. And what I thought was a summer thing has turned into a fall activity for folks as well. I’m always happy to talk to other people, and if you have the courage or inclination to ask for a meeting, I’m not going to say no. BUT make sure you tell me what’s going on.

Yesterday I got an email asking to talk to me for 15-20 minutes about a product this company is working on they think I’m a target market for. Sure, happy to help a cool sounding start-up.

Today I got an email from someone asking to setup time to chat. We’re connected through a LinkedIn group- which is great, but let’s be a bit more specific. A one sentence vague email, not as eager to get stuck on the phone here. I’m sure it’ll end up being fine, but remember to be specific in your requests.