I’m working to revise some content on my website and sent it to my business coach the other day for review. As we were talking about it she said that it needed to be more ME.
As I tend to wear my personality on my sleeve, it was funny that I hadn’t been as “me” while writing for myself! So, time to review and revise and make sure when you read it you hear my voice. It’s coming soon I promise – but this is your friendly reminder to make sure when you’re writing content for your website that your voice comes through. YES you’re writing your website hoping to attract the right clients, AND what are your clients looking for? They want to know who YOU are. Write in the first person if you’re comfortable or it makes sense for your site, add in some snark and sass.
You are your brand. Make sure that your clients know WHO they’re getting as much as WHAT they’re getting.
Last month I attempted a quick overnight trip to Seattle to attend a retirement party for a friend. I usually drive to Seattle, but with winter weather and traffic I thought I’d finally try out the train. A couple of friends have been down to visit on it and raved how easy it was (in May, yes). So, after our train departed an HOUR late, because we were waiting for an engine (which seems important so why wasn’t it already there?!) we got going.
The other day I was talking to someone and they asked what they SHOULD be doing. The first thing I said to them was networking. I’ve gotta see your face. Newsletters and social media engagement are GREAT but if I never see your face, why would I keep engaging? You’ve got to put in the time to earn people’s trust.