Yellow Dog Consulting

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Don’t Forget Your Personality

01.21.2016 by Elizabeth // Leave a Comment

awesome holiday shoesI’m working to revise some content on my website and sent it to my business coach the other day for review. As we were talking about it she said that it needed to be more ME.

As I tend to wear my personality on my sleeve, it was funny that I hadn’t been as “me” while writing for myself! So, time to review and revise and make sure when you read it you hear my voice. It’s coming soon I promise – but this is your friendly reminder to make sure when you’re writing content for your website that your voice comes through. YES you’re writing your website hoping to attract the right clients, AND what are your clients looking for? They want to know who YOU are. Write in the first person if you’re comfortable or it makes sense for your site,  add in some snark and sass.

You are your brand. Make sure that your clients know WHO they’re getting as much as WHAT they’re getting.

Categories // Branding, Marketing, Social Media

Customer Service Lessons from 6 Hours on a Train

01.13.2016 by Elizabeth // Leave a Comment

CYPNh4FUAAAvyiYLast month I attempted a quick overnight trip to Seattle to attend a retirement party for a friend. I usually drive to Seattle, but with winter weather and traffic I thought I’d finally try out the train. A couple of friends have been down to visit on it and raved how easy it was (in May, yes). So, after our train departed an HOUR late, because we were waiting for an engine (which seems important so why wasn’t it already there?!) we got going.

And then stopped. Trees on the tracks. Obviously outside their control (but of course, I wonder if we’d left on time…) by the time we got going again it was clear I wasn’t going to arrive till the party was over. I knew it’d go long but as we waited and waited I was losing faith I’d arrive in time for my departure the next morning. So, I called Amtrak figuring that was easiest and they said I could jump off at Kelso and go back. I talked to the conductor and he gave me a super informal slip of paper to give the other conductor and I could go back. So, I did.

Then I called Amtrak to get a refund for that useless trip (they said they couldn’t refund/process till the trip was complete) and 6 hours spent on trains to literally go nowhere (because if you’ve driven past Kelso you know this is true). Everyone I talked to was nice and helpful along the way, but all I got for a day of lost time was a credit to my account for the half of the trip I didn’t take.

As is often my problem with customer service folks, they aren’t given the tools to ACTUALLY fix the problem. They’re given the lowest common denominator: don’t spend money, don’t actually make the customer love you. I did ask if there was anything they could do, but no of course not, that’s their policy.

I took to Twitter, and ZERO response from them. Which is a disappointment, but not a surprise. If you’re on social media BE on social media (my other favorite rant…)

And so, I’ll continue to drive to Seattle or fly, because Alaska Airlines knows what they’re doing and I wouldn’t have missed the party.

Categories // Lessons Learned, Management, Marketing

Are You the Great and Powerful Oz?

01.06.2016 by Elizabeth // Leave a Comment

queen_1The other day I was talking to someone and they asked what they SHOULD be doing. The first thing I said to them was networking. I’ve gotta see your face. Newsletters and social media engagement are GREAT but if I never see your face, why would I keep engaging? You’ve got to put in the time to earn people’s trust.

We all know that people do business with people they Know, Like and Trust. If I never see you or talk to you how can I get to this point?

In 2016 one of my intentions is MORE networking – I moved to a new state in 2015 and the worlds greatest yellow dog passed away. I made a lot of excuses to NOT network, but in 2016 that’s changing.

Here’s the deal – you aren’t the Great and Powerful Oz. People don’t follow yellow brick roads to you, you haven’t earned that as a small business owner.

In 2016 it’s time to get out from behind the curtain and network!

Categories // Marketing, Networking, Sales

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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Yellow Dog Consulting is focused on helping the entrepreneur succeed when it comes to your sales and marketing goals.You are the expert on your business, let Yellow Dog Consulting be the experts with your sales and marketing.

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