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Customer Service Lessons from 6 Hours on a Train

01.13.2016 by Elizabeth // Leave a Comment

CYPNh4FUAAAvyiYLast month I attempted a quick overnight trip to Seattle to attend a retirement party for a friend. I usually drive to Seattle, but with winter weather and traffic I thought I’d finally try out the train. A couple of friends have been down to visit on it and raved how easy it was (in May, yes). So, after our train departed an HOUR late, because we were waiting for an engine (which seems important so why wasn’t it already there?!) we got going.

And then stopped. Trees on the tracks. Obviously outside their control (but of course, I wonder if we’d left on time…) by the time we got going again it was clear I wasn’t going to arrive till the party was over. I knew it’d go long but as we waited and waited I was losing faith I’d arrive in time for my departure the next morning. So, I called Amtrak figuring that was easiest and they said I could jump off at Kelso and go back. I talked to the conductor and he gave me a super informal slip of paper to give the other conductor and I could go back. So, I did.

Then I called Amtrak to get a refund for that useless trip (they said they couldn’t refund/process till the trip was complete) and 6 hours spent on trains to literally go nowhere (because if you’ve driven past Kelso you know this is true). Everyone I talked to was nice and helpful along the way, but all I got for a day of lost time was a credit to my account for the half of the trip I didn’t take.

As is often my problem with customer service folks, they aren’t given the tools to ACTUALLY fix the problem. They’re given the lowest common denominator: don’t spend money, don’t actually make the customer love you. I did ask if there was anything they could do, but no of course not, that’s their policy.

I took to Twitter, and ZERO response from them. Which is a disappointment, but not a surprise. If you’re on social media BE on social media (my other favorite rant…)

And so, I’ll continue to drive to Seattle or fly, because Alaska Airlines knows what they’re doing and I wouldn’t have missed the party.

Categories // Lessons Learned, Management, Marketing

Are You the Great and Powerful Oz?

01.06.2016 by Elizabeth // Leave a Comment

queen_1The other day I was talking to someone and they asked what they SHOULD be doing. The first thing I said to them was networking. I’ve gotta see your face. Newsletters and social media engagement are GREAT but if I never see your face, why would I keep engaging? You’ve got to put in the time to earn people’s trust.

We all know that people do business with people they Know, Like and Trust. If I never see you or talk to you how can I get to this point?

In 2016 one of my intentions is MORE networking – I moved to a new state in 2015 and the worlds greatest yellow dog passed away. I made a lot of excuses to NOT network, but in 2016 that’s changing.

Here’s the deal – you aren’t the Great and Powerful Oz. People don’t follow yellow brick roads to you, you haven’t earned that as a small business owner.

In 2016 it’s time to get out from behind the curtain and network!

Categories // Marketing, Networking, Sales

I’d be a Terrible Investment Banker

12.09.2015 by Elizabeth // Leave a Comment

Open 24 7 red grunge stamp isolated on whiteOn Sunday my husband and I walked up to get coffee. It was a nice cold clear morning, and a good walk. While at the coffee shop I got a text from a colleague confirming I had received the 2 emails sent on Saturday. I responded “yup, I don’t work weekends, will get to them tomorrow!”

My husband then said “you’d make a terrible investment banker.” Besides all the OBVIOUS reasons – he’s right. Although investment bankers make a TON of money, they’re never home to enjoy their toys because they work 24/7. My husband mentioned how a colleague emailed an investment banker at midnight (Pacific) and got a response 5 minutes later (so, 3:05 AM in New York).

No, I will not be available 24/7 for you.

I don’t care how much you want to pay me. My evenings and weekends are MINE, you can’t have them.

Feel free to work whenever you want to work, that’s just fine. I don’t mind getting email responses at 2 am from someone, I keep my phone on do not disturb while I sleep, do what you need to do. But make sure you know not every one operates the way you do.

My clients all know that I’m not a morning person so we don’t schedule calls before 10 AM, it’s safer for everyone. I communicate with my clients – when I’ll be out of town or busy or unavailable – expectations are set up front. And the clients who want 24/7 access? I’m happy to make a referral to someone who’d do that for you.

Categories // Lessons Learned, Management, Marketing, Sales

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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