Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

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Get Out of the Office

08.13.2012 by Elizabeth // Leave a Comment

The summer is a great excuse to not work, and with the sun only in Seattle for short periods of time, we tend to skip out on work to take advantage of it. But, work still needs to be done, bills have to be paid, life and business don’t stop in the summer. But that doesn’t mean you can’t take advantage of the weather.

Find ways to meet your clients where they’re at. Not in their office, but get creative. Meet at the dog park, or walk Green Lake, take your coffee OUTSIDE, or meet on a nice restaurant patio for happy hour. Get creative, everyone’s happier when the sun is shining and they get to be out enjoying it instead of trapped in a conference room.

Categories // Lessons Learned, Networking

8 Notes a Week

08.06.2012 by Elizabeth // Leave a Comment

 

When I worked at the Business Journal one of my counter parts at the Denver Business Journal figured out the math that if you sent 8 notes a week to prospects and clients you would grow your business 8 percent. That’s a pretty big claim. I know my limitations in life so I make it a goal to write at least one note a week to someone I had been recently networking with or hadn’t seen or heard from in a while.

This week I challenge you to ping that person you keep thinking about when you’re in line at the grocery store or while driving or who comes up in conversation and you don’t know how they’re doing. Stick a note in the mail or if it’s easier pick up the phone and call them.

Check in, who knows what’s going on with them and how you might be able to help.

Categories // Networking, Sales

Know Your Energy Zappers

07.20.2012 by Elizabeth // 2 Comments

On Wednesday I attended the monthly eWomen Network luncheon. This month we were treated to Tammy Redmon, a Business Growth Strategist. Like me, she jumped ship on “cubical nation” and runs a thriving consulting business. Tammy talked about Knowing your Blind Spots. She gave 7 power tips to keep you moving forward and not getting stuck in the roud about of business and life.

My favorite tip was the first- Know Your Energy Zappers. This has been my biggest challenge since starting Yellow Dog Consulting. Since starting my business everyone wants to grab coffee, meet for a drink, or have lunch. And that’s great. I love to catch up with friends and meet new people who might become a friend or business connection. But I also have a business to run and leaving my house for two hours for a meeting with travel time that gives someone a lot of great tips but leaves me with a bigger pile of work is a challenge.

To combate my Energy Zappers I schedule days at home, and if someone wants to meet (that’s not a client) I try to build those meetings around OTHER meetings, especially if I can do it before or after a client meeting (so I’m at least billing something that day!).

Take a look at your schedule. Where are your Energy Zappers? And what gives you energy? Who and where do you need to spend more of your energy?

 

 

Categories // Lessons Learned, Networking

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About Us

Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients around the world. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.

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Yellow Dog Consulting is focused on helping the entrepreneur succeed when it comes to your sales and marketing goals.You are the expert on your business, let Yellow Dog Consulting be the experts with your sales and marketing.

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