Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

Social Media: Stop Doing it All

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engage with your networkI just had a call with someone this morning who was feeling over whelmed with social media. The first thing I heard? “I know I should…”

Stop That!

  • Where’s your target market?
  • Where do you enjoy engaging with your clients and demographic?
  • How much time to do you have to commit?
  • What works for you?

Social media is great, my philosophy is that small business owners needs to manage their own social media (it’s why someone didn’t hire me last week!) You know your business better than any consultant does, and YOU need to know what people are asking and saying.

Make sure your blog posts are getting posted to social media, and as I mentioned last week, make sure your newsletters get posted to social media as well. Make sure you ENGAGE. Follow people on Twitter you meet, connect with them on LinkedIn, like/fan their Facebook page, follow them on Instagram, pin the crap out of their Pinterest pages. Where ever YOU are online, connect with your network and your target market there too.

Don’t Forget you can repopulate with old content

You may have notice recently on the blog some posts that are from a ways back – and that’s correct. I’m cleaning up my content and bringing it back from 4 years ago. Take older content on a topic you’ve recently talked about and share that with your network.

The more you can be active, engage, and educate your network (instead of selling them on HOW to work with you) the easier it is for folks to hire you.

Increasing Your Content Traffic

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Screen Shot 2015-09-03 at 10.51.33 AMI’ve talked with a few clients lately about increasing blog and newsletter traffic. One of my favorite things about Mail Chimp is that I can easily automatically tweet my newsletter when it goes live, and if I were a sellout on Facebook – I would post to both my business & personal pages (and for most of my clients, we do this). And that’s great. What’s not great is that’s where it stops with Mail Chimp. So, in my newsletter (and my client’s) you’ll always see the Social Share buttons – this is so if you find my newsletter compelling and you want to share with others – you easily can. AND it’s also for me – to remind me to tweet the newsletter again later, make sure to post it to my G+ pages (business & personal) and share it on LinkedIn.

Something else I’ve been doing is about a week later, I take that newsletter top 3 list (because my newsletter always has 3 things)  and I write it up as a post on LinkedIn. It gets great traffic from LinkedIn and since I don’t post my newsletter to my blog (which I know some people do) this is a good way to get somewhat original content out there.

I also really like this blog post and social media sharing timeline. Frequency is the key to success with content sharing – once is not enough – if your blog traffic is low, this may just help you. Don’t bombard me with your blog posts but don’t think I caught your one tweet about it either.

Why I’m Not on Facebook

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anti-facebookIf you know me, then you know I’m not on Facebook. It’s true. I own a marketing firm and often suggest to clients that they should have a Facebook page, yet I myself refuse to join Facebook. Why?

Well, the short answer is, I just don’t like that many people.

The long answer is this: I graduated from college before Facebook started. And then it started and it was just for college kids. And then all of a sudden my parents were on it. And I was pretty convinced Facebook was the next MySpace and would be gone in about the same time. So, I held out. And then I began to realize, Facebook is a great excuse to stalk your friends and family, and not actually have to talk to them.

What have I missed?

A few birthday’s from friends I didn’t know it was their birthday anyway. I did miss a cousins’ (or two) baby being born. But here’s the deal: Why didn’t they think it was important to call/email/text/skywrite/wire and tell me? Because Facebook is an excuse to not talk to people.

You’ll never find me on Facebook. I thought I might join after I left the Business Journal and then I realized, I don’t have a free evening to un-tag myself from photos all night long (evidently it’s a real evening activity for some folks). If I want to know what’s going on in your life, I’ll call, I’ll email, I’ll text. And just because I don’t know what your kid (or dog) did today doesn’t mean I don’t care. It means it’s really not that important, is it?