Yellow Dog Consulting

Sales & Marketing Consulting for solo-preneurs.

Content Marketing Round Up!

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Sharing is CaringWhen others can say something better than you, or you learn something from someone else – it’s always a good idea to share. We all know, sharing is caring, right?

Here are a few recent articles I’ve read that I think are worth sharing!

As you can tell – I like a list! It makes it easy to check off one or two that work and one or two that aren’t the right fit for me. It’s why my newsletter is always 3 things!

Content Marketing is a key piece to any successful business – your newsletter, your blog, your social media are all pieces of this – make sure you’re setting yourself up for success!

Social Media: Stop Doing it All

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engage with your networkI just had a call with someone this morning who was feeling over whelmed with social media. The first thing I heard? “I know I should…”

Stop That!

  • Where’s your target market?
  • Where do you enjoy engaging with your clients and demographic?
  • How much time to do you have to commit?
  • What works for you?

Social media is great, my philosophy is that small business owners needs to manage their own social media (it’s why someone didn’t hire me last week!) You know your business better than any consultant does, and YOU need to know what people are asking and saying.

Make sure your blog posts are getting posted to social media, and as I mentioned last week, make sure your newsletters get posted to social media as well. Make sure you ENGAGE. Follow people on Twitter you meet, connect with them on LinkedIn, like/fan their Facebook page, follow them on Instagram, pin the crap out of their Pinterest pages. Where ever YOU are online, connect with your network and your target market there too.

Don’t Forget you can repopulate with old content

You may have notice recently on the blog some posts that are from a ways back – and that’s correct. I’m cleaning up my content and bringing it back from 4 years ago. Take older content on a topic you’ve recently talked about and share that with your network.

The more you can be active, engage, and educate your network (instead of selling them on HOW to work with you) the easier it is for folks to hire you.

Newsletters Work.

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IMG_2992I tell all of my clients and anyone I may potentially work with that I treat each client differently and I don’t put anyone into a box. That being said, one of the first things I recommend to every client or prospect is a consistent newsletter. While monthly is ideal, every other month or so is OK too.

Over the past two weeks I have had two people contact me and it was “I’ve been getting your newsletter for the past year and I think I need some marketing help, can we talk?” YES. YES we can.

This is why you have a newsletter folks! Write good content, give ideas away for free, and get in their inbox without asking them to spend thousands of dollars on your latest or greatest thing. Just help them. Sure the real goal is to be overwhelming enough that they hire you to do it for them, or with them, but give them easy to manage ideas.

My newsletter is pretty straight forward. Every month I give you 3 things to do on one topic. 10 out of 12 months networking is one of those 3 things. But it can be whatever. Your newsletter doesn’t have to be long. It can be re-purposed blog posts or a tip sheet, or your speaking schedule and a couple quick tips.

Keep your newsletter simple. Make sure that everyone who knows you is getting your newsletter or has the chance to check it out. I’m not out hunting for clients, they’re coming to me. And they’ve always been around. I didn’t have to sell them, I just had to educate them. I have two great new clients this month from my newsletter alone and it was all because I’ve been consistent. How about you?